Mobile Marketing Specialist
Last updated on December 20, 2024 by App Jeevan
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We are looking for a dedicated and data-driven Mobile Marketing Specialist to join our marketing team. The ideal candidate will have expertise in mobile marketing strategies, app promotion, and user acquisition. As a Mobile Marketing Specialist, you will be responsible for creating and executing mobile marketing campaigns to drive app installs, engage users, and optimize conversion rates.
Key Responsibilities:
- Develop and implement comprehensive mobile marketing strategies that align with the company's marketing goals and objectives.
- Define target audiences and create tailored mobile marketing plans to reach and engage them effectively.
- Plan and execute app promotion campaigns to increase app installs and user adoption.
- Collaborate with app development teams to ensure app store optimization (ASO) for increased visibility on app stores (e.g., Google Play Store, Apple App Store).
- Create, manage, and optimize mobile advertising campaigns, including in-app ads, display ads, and mobile video ads.
- Monitor campaign performance metrics (e.g., click-through rates, conversion rates) and adjust strategies to maximize ROI.
- Collaborate with designers and content creators to develop engaging mobile ad creatives and ad copy.
- Ensure that all mobile ad content is mobile-responsive and aligned with brand messaging.
- Implement A/B tests for mobile ad creatives, headlines, and calls to action to improve click-through and conversion rates.
- Analyze test results and make data-driven decisions to enhance campaign effectiveness.
- Utilize mobile analytics tools to track and analyze user behavior within mobile apps.
- Generate insights and recommendations to improve the user experience and drive conversions.
- Develop strategies to engage mobile app users through in-app messaging, push notifications, and email campaigns.
- Plan and execute user retention campaigns to reduce churn and increase user lifetime value (LTV).
- Provide regular reports on mobile marketing performance, including key metrics and KPIs.
- Collaborate with the marketing team and senior management to identify trends and opportunities for improvements.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as a Mobile Marketing Specialist or similar role with a successful track record in mobile marketing campaign management.
- Proficiency in mobile marketing platforms (e.g., Google Ads, Facebook Ads) and mobile analytics tools.
- Strong understanding of mobile marketing best practices, app promotion strategies, and mobile user behavior.
- Analytical skills with the ability to interpret mobile marketing metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and attention to detail.
- Project management skills with the ability to manage multiple mobile marketing campaigns and timelines.
- Ability to work collaboratively in a team environment and across functions.
Benefits:
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest mobile marketing tools and technologies.
- Chance to make a significant impact on the company's mobile app installs and user engagement.
Job Type:
- Full-time / Freelance / Part-time / Contract
Experience:
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
Location:
- Chandigarh (U.T.) India
Mobile Marketing Specialist
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Written by App Jeevan
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